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Grow Your Business with ePak

ePak is a smart, affordable way for local businesses to reach new and repeat customers through digital coupons and email marketing. Our system makes it easy to promote offers, send newsletters, and connect with the right audience, all from a single dashboard.

Whether you run a small shop, a restaurant, or a growing service company, ePak helps you bring in more customers by putting your business directly in front of people looking for deals in your area.

Our user-friendly platform lets you design, schedule, and send professional-looking emails and coupon campaigns in minutes.

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Grow Your Business with ePak

Direct Marketing

Below is a comparison of 3 popular direct marketing channels; Email, SMS, and Printed Mail. It highlights how they differ in cost, speed, and performance.

Criteria Email Marketing SMS Marketing Printed Mail
Average Open Rate 25-45% 90-98% 10-20%
Click-Through Rate (CTR) 2-5% 1-3% < 1%
Cost per Campaign Low Moderate High (design, print & postage)
Delivery Speed Instant Instant 2-5 days
Personalization Highly Customizable Limited Static Content
Tracking & Analytics Comprehensive (opens, clicks, conversions) Basic (delivery/read) Minimal (printed/mentioned)
Environmental Impact Eco-friendly (digital) Low impact High (paper use)
Best Use Cases Coupons, Newsletters, Promotions Reminders, Alerts, Time-sensitive offers Catalogs, Brochures, Local Mailers
Overall Effectiveness

Email marketing combines speed, data insights, and affordability - making it the most effective channel for ongoing customer engagement and measurable results.

Organic Reach

Below is a comparison of Email and Social Media (E.g. Facebook, Instagram, etc).

Criteria Email Marketing Social Media
Organic Reach 25-45% 2-6%
Click or Response Rate 2-10% 0.5-2%
Cost per Campaign Low Variable (views, clicks, etc)
Delivery Speed Instant Instant (algorithm-dependent)
Personalization Highly Customizable Limited (depends on platform)
Tracking & Analytics Comprehensive (opens, clicks, conversions) Basic (likes, impressions)
Environmental Impact Eco-friendly (digital) Low
Best Use Cases Coupons, Newsletters, Promotions Brand Awareness, Updates, Engagement
Overall Effectiveness

Email marketing remains the most reliable and cost-effective channel - it reaches more people directly, provides measurable data, and builds long-term relationships without depending on social media algorithms.

Notes:

  • Email delivery rates typically range between 95-99%.
  • Email open rates average 25-45% depending on content and audience.
  • Facebook and similar platforms typically reach only 2-6% of followers organically.
  • Printed mail has tangible impact but limited tracking and higher production cost.
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Reach more local customers, right in their inbox!

With ePak, your business can connect directly with nearby customers through targeted email campaigns that actually get opened. ePak delivers your offers instantly - no printing, no postage, no waste.

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